"I noticed that most of my income went to paying my secretary and the rental for the office."
Taking the cue from her sister's visits, Carlos began to look around for space in Makati's buildings that she could convert into a virtual office. The siblings' idea for MyOffice was for it to focus more on office support services and less on the facilities offered by the bigger virtual offices and executive suites; in other words, the kind of do it all work offered by the hotel concierges, she says,
Now, after years of diligent networking and educating her target market, Carlos has a manageable stable clients who list up for MyOffice is a fully customizable package of services. And while she hasn't added office space or locations to the business yet, Carlos has introduced more services like MyOffice Connect, a virtaul PBX (telephone exchange) for small firms. Now it is easier to tell people about our product, says Carlos.
When they come to us they already have an idea of what they need versus what we offer. And MyOffice offers a lot of services; but all of them are just what entrepreneurs and small businesses need.
Written by: Jimbo Owen B. Gulle
Ref: Entrepreneur Success Stories | Entrepreneur Philippines
Say the words "virtual office" and you might think of a cubicle in cyberspace. That's how vague the concept used to be, with many still thinking of an office as a building or a whole floor with a receptionist out front and a Makati City address.
But Milette Carlos has been hard at work teaching Filipinos what a virtual office is. As co-owner and managing director of MyOffice
(www.myoffice.com.ph), Carlos has reached out to hundreds of small business business owners, start up entrepreneurs, and telecommuters to explain to them the value of her service and why it is really tailor made for them.
Although the first virtual office; which ideally offers a combination of communication and office space services was established in 1994 in the United States, the concept didn't catch on locally until about a decade later. In fact, Carlos and her sister Tina Cuerva already had some competition when they put up MyOffice in September 2004. Carlos herself was an example of an entrepreneur who could use a virtual office. She ran her own trading firm for 15 years and most of the time prepared documents for importing shipments up to 4x per year. "But in the middle, there was nothing that I can do," she says, "I noticed that most of my income went to paying my secretary and the rental for the office."